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AAP govt to spend 520 crore on radio ads

01:29 AM | 2 Jul, 2015
AAP govt to spend 520 crore on radio ads
DELHI (Web Desk) - The Aam Aadmi Party has found its way around the Supreme Court ban on the use of pictures of chief ministers on government advertisements.

Delhi chief minister and party supremo Arvind Kejriwal has been reaching out to his electorate through FM radio. In a 76-second ad spot, which is being played at least 40 times a day on some radio stations, the Delhi chief minister is propagating his government’s works.

‘Jo Kaha, So Kiya’ (delivered as promised) is the tagline of the ad in which Kejriwal refers to his party’s pre-poll promises and the plans to implement them as envisioned in the recently-presented Delhi budget.

Sources said the government is spending `50 lakh on the radio advertisement which will continue to be aired this week, Hindustan Times reported.

In a landmark judgment, the Supreme Court had ordered a stop on using the pictures of chief ministers and other political personalities on the advertisements, billboards or hoardings of government schemes. The Prime Minister and the President are the only exceptions to the rule.

The radio ad is part of the Delhi government’s blitzkrieg that it plans to unleash to advertise its achievements and plans. A consolidated fund of `520 crore has been set aside that will be spent on the information and publicity this financial year.

This is for the first time that a consolidated fund has been created for the purpose, as earlier every department used to plan its own advertisements and the expenditure. Sources also said that the consolidated amount is much more than what used to be spent on promotion earlier.

The author is working as Editor Digital Media for Daily Pakistan and can be reached @ItsSarfrazAli.


PKR rate against US Dollar, Euro, Pound, Riyal - Check 16 April forex rates

Pakistani currency gains momentum against all currencies on April 16, 2024 Tuesday. US dollar was being quoted at 277.9 for buying and 280.85 for selling.

Euro was quoted at 295 for buying and 298 for selling while British Pound stands at 345 for buying, and 349 for selling.

UAE Dirham AED was at 75.4 and Saudi Riyal's new rates was at 73.30. 

Today’s currency exchange rates in Pakistan - 15 April 2024

Currency Symbol Buying Selling
US Dollar USD 277.9 280.85
Euro EUR 295 298
UK Pound Sterling GBP 345 349
U.A.E Dirham AED 75.45 76.2
Saudi Riyal SAR 73.3 74.05
Australian Dollar AUD 182.7 184.5
Bahrain Dinar BHD 739.38 747.38
Canadian Dollar CAD 204 206.2
China Yuan CNY 38.45 38.85
Danish Krone DKK 40.45 40.85
Hong Kong Dollar HKD 35.57 35.92
Indian Rupee INR 3.33 3.44
Japanese Yen JPY 1.86 1.94
Kuwaiti Dinar KWD 903.91 912.91
Malaysian Ringgit MYR 58.92 59.52
New Zealand Dollar NZD 167.63 169.63
Norwegians Krone NOK 25.38 25.68
Omani Riyal OMR 722.1 730.1
Qatari Riyal QAR 76.35 77.05
Singapore Dollar SGD 206 208
Swedish Korona SEK 25.72 26.02
Swiss Franc CHF 307.11 309.61
Thai Bhat THB 7.61 7.76


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