The pandemic came like an unseen bombshell that introduced us to a new normal. Just like commercial businesses, industries and the services industry was hit by COVID-19, similarly the advertising world bared major setbacks too. The communication had come to a halt, materializing ideas became a challenge, and the growing uncertainty between agencies and brands was rampant.
Adjusting to this new normal was not an easy task for an industry that thrives on communication and human interaction. As agencies and brands embraced the new way of working, they started to route their communication through the digital medium. The level of productivity may not have decreased, but making things work was difficult enough and a challenge in itself. However with diligence, hard work, patience and persistence the advertising and marketing sector carved its way through those difficult times that still do continue to haunt us but have not stopped us from being resilient.
Synergyzer talks to professionals, experts and think tanks of the advertising, marketing and media industry in the Annual 2021 edition to get an overview after observing the huge changes, challenges and impediments faced by the industry and its individuals.
Pakistani rupee continued its momentum against the US dollar, and orther currencies in the open market on Thursday, as the local currency also improved in the inter-bank market.
On Thursday, the US dollar moved down and was being quoted at 283.2 for buying and 286.15 for selling.
Euro comes down to 308 for buying and 311 for selling. British Pound rate dropped to 358.5 for buying, and 362 for selling.
UAE Dirham AED witnessed slight drop and new rate stands at 77.4 whereas the Saudi Riyal remained stable at 76.
Source: Forex Association of Pakistan. (last update 09:00 AM)
|UK Pound Sterling||GBP||358.5||362|
|Hong Kong Dollar||HKD||36.41||36.76|
|New Zealand Dollar||NZD||174.54||176.54|
Gold price in Pakistan remained under pressure as the yellow metal moved down despite an upward trend in the international market.
On Thursday, the price of a single tola of 24-karat gold stands at Rs217,100 and 10 grams of 24k gold costs Rs186,130.
Single tola of 22 Karat Gold costs Rs199,000, 21 karat rate for per tola is Rs189,960 and 18k gold rate is Rs162,825.00 for each tola.
In the global market, gold prices hover at around $2026, gaining $8.30 on Thursday.
Today Gold Price in Pakistan (4 September 2023)
|Lahore||PKR 217,100||PKR 2,565|
|Karachi||PKR 217,100||PKR 2,565|
|Islamabad||PKR 217,100||PKR 2,565|
|Peshawar||PKR 217,100||PKR 2,565|
|Quetta||PKR 217,100||PKR 2,565|
|Sialkot||PKR 217,100||PKR 2,565|
|Attock||PKR 217,100||PKR 2,565|
|Gujranwala||PKR 217,100||PKR 2,565|
|Jehlum||PKR 217,100||PKR 2,565|
|Multan||PKR 217,100||PKR 2,565|
|Bahawalpur||PKR 217,100||PKR 2,565|
|Gujrat||PKR 217,100||PKR 2,565|
|Nawabshah||PKR 217,100||PKR 2,565|
|Chakwal||PKR 217,100||PKR 2,565|
|Hyderabad||PKR 217,100||PKR 2,565|
|Nowshehra||PKR 217,100||PKR 2,565|
|Sargodha||PKR 217,100||PKR 2,565|
|Faisalabad||PKR 217,100||PKR 2,565|
|Mirpur||PKR 217,100||PKR 2,565|