Sana Safinaz accused of racism and exploitation in the latest lawn campaign

Myra Khaled 12:34 AM | 9 Mar, 2018
Sana Safinaz accused of racism and exploitation in the latest lawn campaign
When we hear the name Sana-Safinaz the first thought we get is pretty lawn ke joray, but then we think of that other more important thought - the price I’ll pay for this could be a whole 7 course meal!

I know I'm not the only one who thinks this, so don’t pretend like it's okay for you to spend so much on a suit that you'll wear 3-4 times and then it becomes last year’s print - in which you wouldn't be caught dead in the next year.

Sana-Safinaz have not only affected what our society chooses to wear but also WHO wears it. Anyone with a budget limit will think twice before purchasing 2-3 suits and then she'll be done for the month - live on tea and cake rusk and wait for your committee party to bless you with moolah, because you couldn't resist that bright coloured ice gola Sana Safinaz made.

So their new ad campaign features the 'backdrop of the magical Masai Mara'.

First of all, this image reminds me of Amna Aqeel's shoot that was the most bizarre thing I had EVER seen from a Pakistani designer.

This was Amna's:

Are we really going to do this people?! The images speak volumes.

Add a native African man, five thirsty ostrich and boom, you have to have their lawn!

The men in the background are LITERALLY in the background - as if they're accessories to the fine, elite ladies in the front. I don't want to go all Illuminati on this, but if I wanted to see them, their cultural dress, I can't. Not ONE man is clearly visible - they even wrote over their faces!

In the above post: Two native African respectable men, standing next to overpriced clothing. It's one thing to be in African wilderness and capture the true essence of being a woman in the 21st Century - and it's another to use derogatory images to promote elitism. That too, in a country that is currently stuck in the 'rich getting richer and poor becoming poorer' cycle.

This suit worth Rs. 6750 is advertised by using the gentleman on the left as a literal prop. He probably didn't even get a free suit!

This was pretty much enough, promise.

Pakistan would have never boiled over the internet if they would have just added some pretty giraffes - if they HAD to go to Africa to add the 'wild' element.

The last time Sana Safinaz were spotted doing shady business was with their koolie shoot in 2012. Same story, same idea, different people. And unlike the new one, this one was closer to home and hurt more - to see the clash of poverty and the ultra-rich elites hidden behind the perfect facade of a lawn advertisement:

Opinions are subjective and and cannot be silenced, and advertisements are naturally presented to the masses who judge - that’s what companies and retailers put them on those huge billboards for, to attract attention. It's one thing to be different and unique but this was a whole other story. In short, a disaster.

See for yourself:

API Response: Twitter / ?

Nothing to see here

Looks like this page doesn’t exist. Here’s a picture of a poodle sitting in a chair for your trouble.

Looking for this?
A primped poodle with a bow in its hair sitting in a chair like a human.


Culturally offensive:

Promoting racism or a lawn suit?

Myra Khaled
Myra Khaled

Sub-Editor, Lifestyle - Daily Pakistan


KARACHI - Following are the foreign currency exchange rates for US Dollar, Saudi Riyal, UK Pound Sterling, U.A.E. Dirham, European Euro, and other foreign currencies in Pakistan open market on February 03, 2023 (Friday).

Source: Forex Association of Pakistan. (last update 09:00 AM)

Currency Symbol Buying Selling
US Dollar ‎USD 272.25 273.25
Euro EUR 297.32 297.65
UK Pound Sterling GBP 333.31 333.61
U.A.E Dirham AED 73.03 73.33
Saudi Riyal SAR 71.49 71.80
Australian Dollar AUD 188.9 191.3
Bahrain Dinar BHD 712.73 720.73
Canadian Dollar CAD 200.95 203.15
China Yuan CNY 39.67 40.07
Danish Krone DKK 39.11 39.51
Hong Kong Dollar HKD 34.19 34.54
Indian Rupee INR 3.28 3.39
Japanese Yen JPY 2.5 2.54
Kuwaiti Dinar KWD 877.76 886.76
Malaysian Ringgit MYR 62.83 63.43
New Zealand Dollar NZD 173.25 175.25
Norwegians Krone NOK 26.76 27.09
Omani Riyal OMR 696.08 704.08
Qatari Riyal ‎QAR 73.62 74.32
Singapore Dollar SGD 204 206
Swedish Korona SEK 25.61 25.91
Swiss Franc CHF 291.69 294.19
Thai Bhat THB 8.15 8.3

KARACHI – The price of a single tola of 24-karat gold in Pakistan is Rs 212,900 on Friday. The price of 10 grams of 24k gold was recorded at Rs182,530.

Likewise, 10 grams of 22k gold were being traded for Rs167,318 while a single tola of 22-karat gold was being sold at Rs 195,157.

Note: The gold rate in Pakistan is fluctuating according to the international market so the price is never been fixed. The below rates are provided by local gold markets and Sarafa Markets of different cities.

City Gold Silver
Lahore PKR 212,900 PKR 2,420
Karachi PKR 212,900 PKR 2,420
Islamabad PKR 212,900 PKR 2,420
Peshawar PKR 212,900 PKR 2,420
Quetta PKR 212,900 PKR 2,420
Sialkot PKR 212,900 PKR 2,420
Attock PKR 212,900 PKR 2,420
Gujranwala PKR 212,900 PKR 2,420
Jehlum PKR 212,900 PKR 2,420
Multan PKR 212,900 PKR 2,420
Bahawalpur PKR 212,900 PKR 2,420
Gujrat PKR 212,900 PKR 2,420
Nawabshah PKR 212,900 PKR 2,420
Chakwal PKR 212,900 PKR 2,420
Hyderabad PKR 212,900 PKR 2,420
Nowshehra PKR 212,900 PKR 2,420
Sargodha PKR 212,900 PKR 2,420
Faisalabad PKR 212,900 PKR 2,420
Mirpur PKR 212,900 PKR 2,420


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