Social media, SMS replaces culture of Eid cards in Pakistan

02:53 PM | 30 Jun, 2016
Social media, SMS replaces culture of Eid cards in Pakistan
ISLAMABAD: Social media, phone SMSs and instant messaging has replaced the culture of sending greeting cards to friends, loved ones and relatives on the eve of Eid-ul-Fitr, a traditional Muslim festival.

The use of E-Cards among the youth has gained popularity and the trend of sending Eid cards has almost come to an end now.

Eid cards have become relics of the past because of digital technology that allows for timely delivery and quick reply, opined a shopkeeper of Super Market in F-6, Islamabad.

The prevalence of SMS packages and the price-hike of basic commodities have been identified as the main causes of the nominal sale of Eid cards. It was once routine for most families to spend time appropriately selecting, purchasing, writing and posting Eid greeting cards to friends and reality.

Though the custom of sending Eid greetings has not entirely vanished, the mode of delivering such greetings has changed. People neither get the time to visit card stalls like before, nor line up for the postage.

On the eve and day of Eid, mobile phones services, however, do experience a sudden spike in traffic owing to a blitz of Eid wishes being sent back and forth.

A shopkeeper in the federal capital name Zameer felt that there was a significant decrease in the sales of Eid greeting cards.

He told APP that people used to come to buy Eid cards and send them to their loved ones, but now customers do not buy Eid cards any more.

The shopkeepers, who used to display a variety of Eid cards to attract customers, complain about a fall in their business, saying that main reason of this dying culture is obviously the increasing reliance on electronic means, which offers faster and convenient mode of communication.

In the past, Eid card business experienced a boom between the middle of Ramzan and "Chand Raat". The Eid cards industry would never die out because they can refresh people's memory in a much better way than a simple E-mail or

SMS, an Eid card lover, Nasreen Atta commented.

Shopkeepers at certain bookshops in Super Market said that a special class still purchased Eid cards. But they observed that people were not so enthusiastic about posting cards to their loved ones, inside and outside the city.