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UN body declares Pakistan as 'best performing' in tourism

07:07 PM | 31 Dec, 2023
UN body declares Pakistan as 'best performing' in tourism

ISLAMABAD - Pakistan has bagged the distinction of being the ‘best-performing destination’ in terms of tourism during the first nine months of 2023.

The distinction was confirmed in the latest ‘World Tourism Barometer’ published by the World Tourism Organisation of the United Nations that emerged over the weekend.

As far as the statistics are confirmed, Pakistan made a remarkable 92 per cent recovery to pre-Covid levels in 2023, as the country experienced a 115 per cent surge in foreign tourist arrivals compared to the previous year.

The WTO Tourism Barometer also highlighted other spots like Qatar, Saudi Arabia, Serbia, Turkiye and Romania as best performing while Egypt and Serbia were at the bottom of the destination countries list.

The latest barometer findings reveal a notable recovery in international tourism, with a reported rebound of 87 percent compared to pre-pandemic levels from January to September 2023. During this period, approximately 975 million tourists embarked on international travel, marking a significant 38 percent surge from the same months in 2022, though it was still 13 percent fewer compared to 2019 figures when the travel restrictions were not in place.

Projections indicate a potential surge in international tourism receipts, anticipated to hit $1.4 trillion in 2023, amounting to approximately 93 percent of the $1.5 trillion earned by destinations in 2019.

Notably, the Middle East emerged as a frontrunner in relative recovery among regions, boasting a 20 percent increase in arrivals above pre-pandemic levels. Europe, identified as the world's largest destination region, successfully reached 94 percent of its pre-pandemic levels, primarily supported by strong intra-regional demand.

Africa also performed well in terms of numbers and demonstrated a significant bounce-back, reclaiming 92 percent of pre-crisis visitor numbers during the nine months, while the Americas attained 88 percent, Dawn News reported.

Asia and the Pacific region witnessed a recovery of merely 62 percent of pre-pandemic levels. The overall international arrivals are expected to soar to 1.3 billion in 2023.

Commenting on the distinction bagged by Pakistan, Pakistan Tourism Development Corporation Managing Director Aftab Rana said Pakistan stands as a beacon in tourism resurgence, showcasing its potential on the global stage, attributing this success to the concerted efforts in tourism promotion. 

Moreover, Minister of State for Tourism Wasi Shah congratulated the PTDC team and industry partners for the distinction and wished for better performance next year. 

Daily Pakistan Global Web Desk


Currency Rates in Pakistan Today - PKR to US Dollar, Euro, Pound, Dirham, and Riyal - 21 April 2024

Pakistani currency remains unchanged against US Dollar and other currencies on April 21, 2024. US dollar was being quoted at 277.5 for buying and 280.5 for selling.

Euro stands at 293 for buying and 296 for selling while British Pound hovers at 342.25 for buying, and 345.65 for selling.

UAE Dirham AED was at 75.20 and Saudi Riyal's new rate was at 73.30. 

Today’s currency exchange rates in Pakistan - 21 April 2024

Currency Symbol Buying Selling
US Dollar USD 277.5 280.5
Euro EUR 293 296
UK Pound Sterling GBP 342.5 346
U.A.E Dirham AED 75.2 75.9
Saudi Riyal SAR 73.3 74.05
Australian Dollar AUD 181 182.8
Bahrain Dinar BHD 740.55 748.55
Canadian Dollar CAD 201 203
China Yuan CNY 38.47 38.87
Danish Krone DKK 39.78 40.18
Hong Kong Dollar HKD 35.53 35.88
Indian Rupee INR 3.33 3.44
Japanese Yen JPY 1.86 1.94
Kuwaiti Dinar KWD 903.11 912.11
Malaysian Ringgit MYR 58.08 58.68
New Zealand Dollar NZD 164.22 166.22
Norwegians Krone NOK 25.61 25.91
Omani Riyal OMR 723.2 731.2
Qatari Riyal QAR 76.45 77.15
Singapore Dollar SGD 204.5 206.5
Swedish Korona SEK 25.31 25.61
Swiss Franc CHF 305.47 307.97
Thai Bhat THB 7.56 7.71


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