A thunder of Dragons soared over Pakistan tonight !  

01:06 AM | 31 Oct, 2023
A thunder of Dragons soared over Pakistan tonight !  

The 23rd Dragons of Asia and the first Dragons of Pakistan are wrapped and we can announce this year’s Winners.

The 2023 Dragons of Asia attracted the largest number of entries, buoyed greatly by participation by the Pakistani Marketing Industry, in the successful inaugural Dragons of Pakistan. 15 Category Dragons of Pakistan have been awarded, with Gold Dragon Winners being Bullseye DDB with Brand Spectrum, Golden Circle Advertising, Mediavest (Brainchild), Mediavest (Brainchild) with Ogilvy Lahore & Starcom.
In the finale of this year’s Dragons of Asia, a Red Dragon was awarded to Essencemediacom India for their “Ariel. See the Signs, Share The Load” for Procter & Gamble India. The Agency was awarded a second Red Dragon as the 2023 Agency of the Year.
The third Red Dragon was awarded to Brainchild Communications, part of the Publicis Groupe Pakistan, as the 2023 Network of the Year.
Our thanks to this year’s Judging Panel, the largest we’ve ever recruited, spanning 25 Countries in these two very closely scored Programmes.

“This year, the Dragons of Asia roared into Pakistan igniting the Pakistani Marketing Communications Industry, kicking off the very first Dragons of Pakistan, recognising the work of the local industry within Pakistan as well as throughout Asia”. Syed Saad Hashmi, Marketing & PR Consultant: Bullseye DDB Group, Founder & CEO: AdStreet.

“I am extremely delighted about the launch of Dragons of Pakistan. I’m truly impressed with the jury protocols, systematic practices, transparency, professional ethos and the benchmarks of the Dragons. It’s surely a great achievement for the Pakistani advertising fraternity, as the Dragons are considered to be Asia’s most premium Award show”. Syed Hassan Abbas. Founder & CEO, Golden Circle Advertising.  

All of us here at Brainchild were thrilled to hear of the introduction of the first-ever Dragons of Pakistan this year. To be given recognition as a market for the prestigious Awards is a testament to the growth and potential that the advertising and media landscape in Pakistan, promises. We welcome the Dragons of Pakistan as an opportunity to give our carefully curated client campaigns the recognition they deserve, right across Asia' …Mariam Qasmi. Manager Group Strategy & Planning at Brainchild (Publicis. Starcom. Mediavest).

 This year’s Dragons of Asia and Dragons of Pakistan Winner Releases can be downloaded from:

Daily Pakistan Global Web Desk


Pakistani rupee exchange rate to US Dollar, Euro, Pound, Dirham, and Riyal - 27 Feb 2024

Pakistani currency remains largely stable against US dollar in the open market on February 27, 2024 (Tuesday).

US Dollar rate in Pakistan

In the open market, the US dollar was being quoted at 279.4 for buying and 282.3 for selling.

Euro currently stands at 303 for buying and 306 for selling while British Pound rate stands at 351.5 for buying, and 355 for selling.

UAE Dirham AED hovers at 76 whereas the Saudi Riyal saw slight increase, with new rates at 76.7.

Today’s currency exchange rates in Pakistan - 27 Feb 2024

Source: Forex Association of Pakistan. (last update 09:00 AM)
Currency Symbol Buying Selling
US Dollar USD 279.4 282.3
Euro EUR 303 306
UK Pound Sterling GBP 351.5 355
U.A.E Dirham AED 76 76.7
Saudi Riyal SAR 74.2 75
Australian Dollar AUD 181 183
Bahrain Dinar BHD 742.91 750.91
Canadian Dollar CAD 207 209
China Yuan CNY 38.82 39.22
Danish Krone DKK 40.56 40.96
Hong Kong Dollar HKD 35.7 36.05
Indian Rupee INR 3.37 3.48
Japanese Yen JPY 2.10 2.18
Kuwaiti Dinar KWD 905.46 914.46
Malaysian Ringgit MYR 58.49 59.09
New Zealand Dollar NZD 173.05 175.05
Norwegians Krone NOK 26.36
Omani Riyal OMR 725.54 733.54
Qatari Riyal QAR 76.74 77.44
Singapore Dollar SGD 207 209
Swedish Korona SEK 27.04 27.34
Swiss Franc CHF 317 319.5
Thai Bhat THB 7.76 7.91


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