Business

LAHORE – 2016 was a great year for Daraz. From the Daraz and Kaymu merger to the first online shoppable fashion week, to starting same-day and international delivery, to making Pakistan’s first 1 billion rupee sale – Daraz seems to have left no stone unturned in revolutionising the scope of e-commerce in Pakistan.


Article continues after the advertisement

Daraz is now a digital icon – it has become the go-to source and a one-stop solution for everyone’s e-commerce needs.  And of its several digital milestones, process developments and ground-breaking campaigns, the most important thing it did in 2016 was to focus on the customer. As the popularity and functionality of e-commerce grew, so did the need to hone the company’s approach – one that puts the customer at the centre of everything.

Here is the list of tremendous events and records of Daraz in 2016:

  • Daraz launched its premium delivery service which promised fast and quick delivery.

11

  •   The two tech giants, Daraz and Kaymu merged. Daraz expanded its operations in other countries.

22

  • Daraz partnered with TCF.

33

  • Daraz began delivering products from Pakistan to the world.

44

  • Daraz broke records of sale on the Black Friday in 2016. It was Pakistan’s first billion rupees sale.

3

  • Daraz organised different memorable events and offered deals and sales throughout the year.

4

  • Daraz reached 3 million Facebook fans, saw a 65 percent increase in its mobile users and was featured in different newspapers.

5