ISLAMABAD –  According to a Gilani Research Foundation Survey carried out by Gallup and Gilani Pakistan, 34% Pakistanis who drink tea say they purchase tea based on brand popularity; 9% say consistency in taste and quality drives their purchase decision.

The nationwide survey was conducted by Gallup Pakistan, in which respondents were asked “What do you look at the most while purchasing your tea?” In response to this question, 34% said they look at how well-known the brand is when making the purchase, 27% said they look at the price in comparison with other tea brands, 30% said they look at quality and taste, while 9% said they look at consistency in taste and quality over a period of time.

The study was released by Gilani Research Foundation and carried out by Gallup & Gilani Pakistan, the Pakistani affiliate of Gallup International. The recent survey was carried out among a sample of 1,672 men and women in rural and urban areas of all four provinces of the country.-Online