Business

ISLAMABAD –  According to a Gilani Research Foundation Survey carried out by Gallup and Gilani Pakistan, 34% Pakistanis who drink tea say they purchase tea based on brand popularity; 9% say consistency in taste and quality drives their purchase decision.


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The nationwide survey was conducted by Gallup Pakistan, in which respondents were asked “What do you look at the most while purchasing your tea?” In response to this question, 34% said they look at how well-known the brand is when making the purchase, 27% said they look at the price in comparison with other tea brands, 30% said they look at quality and taste, while 9% said they look at consistency in taste and quality over a period of time.

The study was released by Gilani Research Foundation and carried out by Gallup & Gilani Pakistan, the Pakistani affiliate of Gallup International. The recent survey was carried out among a sample of 1,672 men and women in rural and urban areas of all four provinces of the country.-Online