Business

LAHORE – Engro Foods Limited was one of the key sponsor and exhibitionist at the International Buffalo Congress (IBC) 2019 that took place earlier this week at Lahore’s Pearl Continental Hotel.

The event, inaugurated by Punjab Chief Minister Usman Buzdar, was organized by the University of Veterinary and Animal Sciences (UVAS) in Lahore that works towards showcasing the milk and meat potential of buffalo, nationally and internationally.

Engro Foods is a purpose-driven enterprise, providing the growing population with the right nutrients in a sustainable way is one of the key challenges for the coming decades. Engro Foods offers trustworthy, safe and nourishing dairy products, that will contribute to food and nutrient security of millions of Pakistanis. Being an active player in the dairy and farming sector EFL participated to exchange information that can ultimately equip farmers with best dairy farming practices, increase productivity and create a sustainable livelihood. Engro Foods also exhibited its ‘Grass to Glass’ concept at the exhibition that aims to maintain transparency of EFL’s supply chain ensuring safe, nutritious, pure milk reaches the consumer.

Dr Muhammad Nasir, Senior Manager Scientific & Regulatory Affairs, represented Engro Foods at IBC 2019. Among other participants were Ministers of Livestock, Agriculture and Women Development along with 750 Scientists including 50+ global well-known Buffalo experts. Everyone involved, including CM Buzdar and the provincial ministers, vowed to help the sector tremendously as per the vision of Prime Minister Imran Khan.

As a landmark development, UVAS in collaboration with International Buffalo Federation and Punjab Government holds this event in Lahore because of its rich history and Lahore being, the cultural hub and provincial metropolis of agriculture. The core objective of the Congress is to review and update the work in the thematic areas of nutrition, reproduction, genetics, management, health, and socio-economics while leading companies working in these areas participate to gain more understanding.

Engro Foods Limited (EFL), is the 2nd largest dairy company of Pakistan. It is a subsidiary of a Dutch Dairy cooperative, Royal Friesland Campina, the 6th largest dairy company in the world, owned by 19,000 farmers and operating in 32 countries globally. Royal Friesland Campina owns controlling shares of Engro Foods Limited, a public listed company incorporated under the Companies Ordinance, 1984, with shares quoted on the Pakistan Stock Exchange. The principal activity of the Company is to manufacture, process and sell dairy products and frozen desserts. Engro Foods also owns and operates a world-class dairy farm with 6,500 cows near Sukkur called “Nara Farm”. EFL’s product portfolio comprises some of the country’s biggest and best-selling brands including Omore, Olper’s, Olper’s ProCal+, Olper’s Cream, Dairy Omung, Omung Dobala, and Tarang.