Business

LAHORE – The latest model of Honda Civic 2016 has finally hit the streets in Pakistan and has dampened the rumors that the 10th generation vehicle would not be available in the country by 2017.

The official launch ceremony was arranged at a local hotel in Lahore where plenty of residents gathered to catch a glimpse of the car.

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Honda Atlas Cars has launched its new 10th Generation Honda Civic model 2016 in three grades i.e. 1.8 i-VTEC for Rs 2.4 million, 1.8 i-VTEC Oreal for Rs 2.5 million and 1.8 i-VTEC Turbo worth Rs 3 million.

Automobile enthusiasts are excited about the latest roll-out owing to the car’s high-tech features.

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Speaking on the occasion, Honda Motor Regional Operations Chief Operating Officer Noriaki Abe said that the Pakistan automobile market had tremendous potential to grow and all new Civic models would attract Pakistani customers.

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Sales and Marketing General Manager Nadeem Azam introduced the new models and gave an overview of the car while highlighting the features of all three variants.

He said the new models possessed continuously variable transmission (CVT), electric parking brake, auto brake hold, SRS airbags, vehicle stability assist, hill-start assist, anti-lock breaking system (ABS), emergency stop signal (ESS), an immobilizer,an  auto climate control system, and rear entertainment and navigation systems.

A VTEC Turbo engine was introduced for the first time in Pakistan with advance features such as remote engine starter, he added.

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Earlier a roadshow was organised with a series of Honda vehicles to tempt residents into grabbing the latest release.