Business

KARACHI – Khaadi, Pakistan’s premier fashion retail brand, won the prestigious “Retail Brand of the Year Award” at this year’s HUM STYLE AWARDS 2018, held at an evening of glamour and style at Karachi’s Expo Centre.

It was selected on the basis of its contribution towards establishing a strong foothold in terms of retail expansion and experience. The lifestyle brand was recognized last year for ‘Outstanding Achievement in Brand Development’ category at the same awards in 2017.

Muhammad Usman, the Khaadi’s Chief Marketing Officer, received the award on behalf of the company and dedicated the award to its customers. “None of this would be possible without them.” he added.

“ Khaadi’s Dream Team is fantastic whose passion and commitment have taken it from a 400 square foot corner store in Zamzama to the 400,000 squarefeet in 72 stores across Pakistan, UK and the GCC. Thank you Pakistan, thank you Hum Style Awards.”