LAHORE (Staff Report) – Emojis entered our lives one fine day and have very quickly become a natural form of daily communication!
Emojis are now the most popular and ironically one of the most eloquent ways to express for everyone; especially for the young tech-savvy generation.
Picking up on the trend, it is no surprise that brands worldwide are introducing their own set of Emojis for this new ‘universal language’ but no brand has given it life quite like Pepsi!
Pepsi Canada was the first to launch the massive and powerful Emoji #SayItWithPepsi campaign in June 2015 that became an instant favorite with the consumers.
A wide collection of fun and expressive Emojis was introduced on special edition Cans and PET bottles, encouraging people to make and share their own stories by ‘saying it with Pepsi’.
Pepsi Emojis campaign has got the ‘millennials’ covered through everything that matters to them.
From fun videos, cool merchandize, great activations to an exclusive customized keyboard (available for iOS & android).
Pepsi has gone big with Emojis; and the best part – Pepsi truly made the best set of Emojis out of any brand to-date.
Following the success of Canada, brand is leading the way by expanding Emojis #SayItWithPepsicampaign in USA and Thailand.
Pepsi’s ability to truly customize Emojis according to each market has added to the popularity and success of this campaign among youth.
We got a sneak-peak on Emojis from Pepsi Pakistan on #WorldEmojiDay across all social media platforms.
We cannot wait for Pepsi to bring the same excitement home.