British model Amena Khan, who had been chosen by L’Oreal to appear in an advertising campaign in Britain, has pulled out over accusations that she made anti-Israeli comments in a series of old tweets.
The French cosmetics brand selected her last week to be the first woman in a hijab for a mainstream shampoo campaign.
Khan’s messages, posted on Twitter in 2014, have since been deleted.
— Amena (@amenaofficial) January 22, 2018
L’Oreal group, contacted by AFP, said it “approved” her decision.
It is not the first time a L’Oreal advertising campaign to promote diversity has floundered.