LAHORE – First impressions are important after all, and the much-anticipated Charizma flagship store launch knew exactly how to make one.

With PR managed by Cartel Events of JBnJaws, Charizma’s official launch of its flagship store opened with a bang on the 1st of March, in Punjab’s provincial capital, and made way to the Red Carpet for the city’s most famous bloggers, socialites, twitteratis as well as celebrities.

In the backdrop of upbeat, jaunty music tracks and impeccable artistic lighting which set the mood for all the guests, this relatively new label has certainly made its way into our hearts with their innovative initiatives and a hard working, strategic minded team with exceptional entrepreneurial qualities and skills.

Charizma gives its target market of all age groups a variety of options on ‘high-quality fabric’. It understands and identifies the basic requirements, needs and tastes of the larger collective audience and supplements their demand of high-quality product line with exclusive designs and prints.

Charizma’s pret/ready to wear Spring and Summer 2017 collection at their flagship store launch in Lahore echoed a brand that facilitates a unique lifestyle and modern styling trends at a cost-effective range. A creation of Riaz Events founded by Muhammad Riaz in 1985, it stands today in Pakistan and internationally, as an established brand that has worked with continuous zeal and fervour into preserving the essence of its tagline, ‘a love affair with fabric.’


Charizma’s very own founder/CEO, Mr Rashid, privileges us with a pose infront of the camera


The wonderful power-couple Ahmed Ali Butt (right) & Fatima Khan (left) at the Charizma flagsip store launch in Lahore.


Queen host of the evening, Sarah Gandapur (left), and Model Humaira Asghar Ali (right) at the Charizma flagship store launch in Lahore


Beautiful faces: Ahmad Rashid and Kinzah Aslam (left), and Wahaj Naeem with Mrs Naeem (right) at the Charizma flagship store launch in Lahore


Picture perfect assemblage of bright colours at the Charizma flagship store launch in Lahore


The much anticipated flagship store launch of Charizma in Lahore; PR by Cartel Events of JBnJaws


The team of JBnJaws: Zoya Nasir, Kumail Abbas, Fatima Khan, Fazi Niazi, Jahanzeb Shafique and Ahmed Ali Butt (left to right) pose together for a selfie at the Charizma flagship store launch in Lahore.


Delicious little chocolate tartlets by The Polo Lounge served at the Charizma flagship store launch in Lahore

Highlights by: Daily Pakistan Global