CHITRAL- Coke Studio, the biggest and leading music platform in the country have officially launched the brand-new module, Coke Studio Explorer, with the release of its first song ‘Pareek’ featuring a Kalash-based duo of friends, Ariana and Amrina.
Coke Studio Explorer and producers Ali Hamza and Zohaib Kazi bring a very special story of two girls, Ariana and Amrina, from the snowcapped remote mountains of the Kalash Valley of Chitral District, located between the borders of Pakistan and Afghanistan.
Kalash Valley is a small area of Northern Pakistan which represent the small ethnic community of around 4000 indigenous Kalasha people – known for their unique yet vibrant culture and diverse language.
Ariana and Amrina are Born in the Bamburet Valley, both girls were exposed to music and folklore as part of their culture and tradition, since birth. Their love for music is very obvious and can be felt deeply as Ariana, named Farsi Gul at birth, changed her name earlier this year after being inspired by the music of international star, Ariana Grande.
The song ‘Pareek’ is being recorded inside a small wooden cabin in freezing temperatures, It marks their first commercial collaboration. The age-old folklore is a story of love, persuading the companion to ‘Pareek’, translating to ‘let’s go!”
Ariana and Amina’s vocals show the cultural background of Kalash people and their centuries-old history. The idea was to infuse large electronic drums to create an urban anthem, giving the song an overpowering sense of grandeur.
As new recording artists, the sense of excitement and passion for the art reflects in the flickering of Ariana and America’s eyes and their energetic voice as given an entertaining look to the song.
Let’s have a look at the video of ‘Pareek’:
This is surely a great step by Coke studio of highlighting the Cultural diversity of Pakistan and Promoting young talent!