Lifestyle

LAHORE – The much-awaited Coke Studio Season 10 on Friday launched at an emotionally-charged ceremony held in the port city.

The first episode went live on digital media today and will be broadcast on television on Saturday over 40 channels, according to a press release issued by the organisation.

Ali Sethi

This episode will honour Mehdi Hasan through a rendition of the famous track Ranjish He Sahi sung by Ali Sethi. The other songs in Episode 1 include Allahu Akbar by Ahmed Jehanzeb and Shafqat Amanat Ali Khan, Chaa Rahi Kaali Ghata by Hina Nasrullah and Amanat Ali and Muntazir by Momina Mustehsan and Danyal Zafar.

In its 10 edition, celebrating Pakistan’s 70 years, Coke Studio will pay a series of tributes to the icons of Industry. These icons, which include singers, lyricists, poets and composers, have helped shape the Pakistani Music Industry through their untiring contributions over the last 70 years.

Hina Nasrullah

Speaking at the launch ceremony, Rizwan U. Khan, General Manager Coca-Cola Pakistan stated, “It has been a momentous 10 year journey in every possible way, Coke Studio took the responsibility of reviving the music industry of Pakistan from the doldrums it was stagnating in, to the heights where it is today and where it belongs”.

“Coke Studio has believed in creating original content as well as bringing back so many of the traditional songs of our glorious past and reintroducing them to a whole new generation. As such Coke Studio has committed itself to reviving and shaping culture and making us feel proud to be Pakistanis”, he Khan added.

Over the past decade, Coke Studio has established itself as the Sound of the Nation and has been a proud ambassador and representative of the thriving Pakistani culture in over 150 countries across the globe. Season 10 will continue to build on Coke Studio’s iconic philosophy of inclusiveness, bridging barriers and will celebrate established artists as well as introduce the audience to new and upcoming talent.

The event was attended by the show producers, leading singers and musicians of Pakistan,  representatives of the mass media and digital media, corporate leadership, socialites, senior management of Coca-Cola Pakistan, and a large number of Coke Studio fans and well-wishers.