Lifestyle

KARACHI – Coke Studio is to celebrate Pakistan’s milestone 70th anniversary of independence by releasing a heartwarming rendition of the National Anthem, sung by all 40 singers who will feature during the upcoming season.

A national anthem of any country is an integral part of its identity, arousing strong feelings of pride, loyalty, patriotism and allegiance. “The powerfully moving rendition of the national anthem will be the perfect launch of what will be landmark tenth consecutive season of the country’s iconic platform, Coke Studio, quite aptly known as the Sound of the Nation”, the organisation said in a press release issued here on Thursday.

General Manager Coca-Cola Pakistan, Rizwan U. Khan said, “ten years ago, Coke Studio was established to provide a unique plat form to bring together both known and unknown artists from different ethnicities and backgrounds, and from all over the country, to create a unique Sound of the Nation”.

Abbas Arslan, Director Marketing of Coca-Cola Pakistan, sharing his views on the 10 years milestone achieved by Coke Studio said, “The evolution of Coke Studio as a platform has been remarkable since its inception. We always try creating an authentic connect between the youth, their culture and heritage and we are proud of the fact that ten years down the line, the platform has not only been able to achieve worldwide acclaim by bridging age, geographic and language barriers, and successfully transcribing itself into a global phenomenon, but has also managed to sustain, getting bigger and better each year.”


‘SohniDharti’ from Season 8 and ‘Aye Rah e Haq k Shaheedo’ from Season 9 were both hugely applauded and appreciated, as both were launched as part of the Independence Day celebrations in these years.

The much awaited Season 10 is all set to release on August 11.