To rally the youth of Pakistan and celebrate their love for music, in 2016 Cornetto launched a complete 360 music platform like no other. Cornetto Pop Rock has brought about a music revolution by reviving the concert culture in the country along with exciting the youth even further by unearthing young raw talent in colleges and releasing music videos with the biggest pop and rock stars of the country, each with a unique and fresh concept.
Cornetto along with Empact Activations, Pakistan’s leading activation agency, and BB events and PR, after successfully rocking Pakistan’s music scene with the inaugural season of Cornetto Pop Rock, have joined hands once again to bring Season 2 of Cornetto Pop Rock. #CornettoPopRock2 had its launch event on 4th February 2017, where the promo for the upcoming season was revealed. The happening launch event was attended by city’s well known socialites and celebrities, like Ayesha Omar, Tabassum Mughal, Angie Marshal, Sohail Javed, Rao Aly Khan, Momal Shiekh, Ovais Jaffer, Yasir Hussain, Abeer Rizvi, Rizwaullah, Zhalay, Amir, Khalid Malik, Asad ul haq, Wajahat Rauf, Esheeta Syed, Laiqa Hasan, Junaid Khan, Jarjees Sega, Abdullah Farhatullah, Deepak Kumar, Faryal Mehmood, Hanish Qureshi, Gia Ali, Imran Momina (Immo), Rafay Rashidi and many more.
The lineup for performers for #cornettopoprock2 was also revealed at the event which includes Ali Azmat, Meesha Shafi, Komal Rizvi, Qurram Hussain, Quratulain Baloch and Momina Mustehsan. It was then followed by a mesmerizing performance by Ali Azmat, which officially marked the beginning of an extraordinary season to follow.
Six music videos will be released this season, and three concerts will take place. #CornettoPopRock2 opens its doors to everyone in Pakistan this time, through digital auditions, to showcase their talent. Cornetto has always supported the music scenario in Pakistan and is proud to present this magnificent opportunity to young artists to feature in Cornetto Pop Rock.