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GroupM launches its 3rd most powerful global agency 'MEDIACOM' in Pakistan

12:46 PM | 9 Apr, 2018
GroupM launches its 3rd most powerful global agency 'MEDIACOM' in Pakistan
KARACHI - GroupM, the Leading Media Investment Management Company in Pakistan and globally, launched its third most powerful global agency, “MEDIACOM” in Pakistan on Saturday.

Fouad Husain, CEO GroupM Pakistan unveiled the biggest news of 2018 in the advertising world at the MediaCom launch event!

“All agencies of GroupM have a unique culture that reflects our GroupM Vision. At MediaCom we believe that everything starts and ends with our people. This is the cornerstone of our ‘People First’ Philosophy’. Our four global behaviours – Know It, Push It, Share It, Do It, are manifested in all our offices in the global network empowering our employees to reach their full potential giving the BEST to our clients and creating waves in the industry!”, Fouad Husain CEO GroupM.

Top dignitaries from the media, advertising, showbiz, and brand fraternity celebrated the launch of MediaCom with Pakistan’s largest media company, GroupM!



The creation of a MediaCom operation provides clients with significant advantages by working on the new Global Planning Approach and positioning of the Content + Connections agency.

MediaCom clients will also be able to leverage parent company, GroupM’s specialist expertise, providing a dramatically more comprehensive service in areas such as Digital, Programmatic Buying and Analytics.

MediaCom will be led by Kashif Malik, having over 17 years of experience, currently holding the Managing Director’s office at MEC.

“Ecstatic to be given the opportunity to head one of the most powerful network, agency and brand name in the region, Mediacom! An Agency that has been named Adweek Global Media Agency of the Year, ranked number 1 Agency network in Gunn Media 100 – shows us the opportunities, growth and learning that will cultivate in the Pakistani industry through Mediacom!” Kashif Malik Managing Director Mediacom said.

“We are extremely excited about the launch of Mediacom that will help in enhancing the image of GroupM and will help us and our clients further grow! At Mediacom we feel everything is connected! And that means a media agency has to think and operate in an entirely new way. So new that we don’t even call ourselves a media agency anymore. We call ourselves The Content + Connections Agency.”, GroupM EXCO.

-PR

The writer is a civil servant.

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PKR rate against US Dollar, Euro, Pound, Riyal - Check 16 April forex rates

Pakistani currency gains momentum against all currencies on April 16, 2024 Tuesday. US dollar was being quoted at 277.9 for buying and 280.85 for selling.

Euro was quoted at 295 for buying and 298 for selling while British Pound stands at 345 for buying, and 349 for selling.

UAE Dirham AED was at 75.4 and Saudi Riyal's new rates was at 73.30. 

Today’s currency exchange rates in Pakistan - 15 April 2024

Currency Symbol Buying Selling
US Dollar USD 277.9 280.85
Euro EUR 295 298
UK Pound Sterling GBP 345 349
U.A.E Dirham AED 75.45 76.2
Saudi Riyal SAR 73.3 74.05
Australian Dollar AUD 182.7 184.5
Bahrain Dinar BHD 739.38 747.38
Canadian Dollar CAD 204 206.2
China Yuan CNY 38.45 38.85
Danish Krone DKK 40.45 40.85
Hong Kong Dollar HKD 35.57 35.92
Indian Rupee INR 3.33 3.44
Japanese Yen JPY 1.86 1.94
Kuwaiti Dinar KWD 903.91 912.91
Malaysian Ringgit MYR 58.92 59.52
New Zealand Dollar NZD 167.63 169.63
Norwegians Krone NOK 25.38 25.68
Omani Riyal OMR 722.1 730.1
Qatari Riyal QAR 76.35 77.05
Singapore Dollar SGD 206 208
Swedish Korona SEK 25.72 26.02
Swiss Franc CHF 307.11 309.61
Thai Bhat THB 7.61 7.76

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