PR: L’Oréal Professionnel, the Parisian house of hairdressing, brought the global IT LOOKS for 2017 to Lahore on 19th April 2017 in collaboration with International Technical Consultant Tarek Rizk.
Last year’s incredibly popular IT Girl and recently announced Local Spokeperson for L’Oréal Professionnel Hareem Farooq walked the show sporting the Copper Foilyage along with model Rehmat Ajmal who was seen sporting the Nude Biege as the second IT Girl.
Article continues after the advertisement
The event was opened by Emaan Ahmad Brand Manager L’Oreal Professionnel Hair Color and Tanzila Hashwani, Education Manager at L’Oreal Professionnel where she talked about the latest trends that came together to create IT LOOKS 2017.
She spoke about how hair color is the new make-up and how the latest hair coloration trends are now inspired by make-up techniques like contouring, strobing amongst others.
She then went to reveal the IT LOOKS 2017 with official images of Hareem Farooq in Copper Foilyage and Rehmat Ajmal in Nude Beige followed by a short beauty film introducing IT LOOKS 2017.