Lahore – On 19th April 2017 L’Oreal brought in the global ‘IT LOOKS’ for 2017 in collaboration with International technical consultant Tarek Rizk. The Spring Summer showed Copper foliage and Nude Beige.
Hareem Farooq walked the show sporting Copper Foliage along with model Rehmat Ajmal who sported Nude beige as the second IT Girl.
Copper Voyage was created taking into account the fact that copper is the color of the season as spotted on the runways for Alexander Wang, Noon by Noor and Leanne Marshall. The colorists worked with a palette of red, gold and copper shades to highlight facial features and complexion. Nude Beige has been inspired by the no make-up look trend that has taken the international fashion scene by storm as seen on the ramp for designers like Dior, Chanel and Elie Saab who sent out their models in nude makeup looks for a chic and natural effect.
The event was opened by Emaan Ahmad Brand Manager L’Oreal Professionnel Hair Color and Tanzila Hashwani, Education Manager at L’Oreal Professionnel. She talked about the latest trends that came together to create IT LOOKS 2017. She spoke about how hair color is the new make-up and how the latest hair coloration trends are now inspired by make-up techniques like contouring and strobing amongst others.
Featuring the hair looks for Spring/Summer, the idea was to inspire salons to learn the high fashion, edgy and inspirational IT LOOKS for 2017. The event was held in Pearl Continental, Lahore.