For those living in Lahore, 24th September was a winner!
With Levi’s Live launching a music platform for young artists who should’ve been stars a long time back, a great gig night with powerful performances was the talk of the town for the whole week.
The official videos of the live performances were released yesterday, and we are IN LOVE!
The finale performance of Levi’s Live Session 1 – JEET featured Farhad Humayun making the entire audience dance to his original soundtrack ‘Jeet’, and here is your chance to watch the EXCLUSIVE recorded video.
LEVI’S® seeks to inspire and empower the next generation of musicians and artists by reviving the live music scene in Pakistan.
Levi’s® partnered with Riot Studios: the premier space for recording music, films and post production in Lahore, where some of the country’s top musicians, music videos and films have been produced over the last decade.
Riot Studios is owned by Farhad Humayun who is also a creative consultant for the project.
“We saw that there was no platform for live music, LEVI’S® will be reviving that culture of bringing people who love music together and watching and celebrating the incomparable talent we have in Pakistan. Levi’s® is set to return to the center of music culture by spearheading upcoming music project ‘Levi’s® Live’. This is not a seasonal campaign, LEVI’S® LIVE is our long-term, go-forward strategy. It’s our connection and commitment to music” says, Mr. Hammad Sohail, Marketing Manager, Levi Strauss Pakistan.
The girl who stole everyone’s hearts at the Levi’s Live-Session 1: Maria Unera. In tow with her best friend Sanya Shahzad, Maria connected with the crowd with her original song ‘Strong’, dedicated to her mother who passed away battling cancer this year.
The brand ethos of LEVI’S® is similar to great music which is defined through originality, authenticity and youth spirit; LEVI’S® has a long standing history of collaborating with artists to support a wide array of communities—from sports and lifestyle programs to humanitarian efforts and philanthropy.
In 2016, Levi’s® continues this legacy of giving back by building community-based music programs in partnership with artists within their hometowns.
Abdullah Qureshi rocked the stage & had moments with having the crowd swoon to his soulful vocals in ‘Pardesi’-a fresh take on a love ballad.
Levi’s Live is all set for Session 2 in November, so stay tuned for more amazing musicians!