Karachi –  L’Oréal Professionnel hosted the grand finale of global IT LOOKS for 2017 in Karachi on 24th April 2017 in collaboration with International Technical Consultant Tarek Rizk. The tailor-made hair colors for the Spring Summer shows were Copper Foliage and Nude Beige.

Hareem Farooq walked the show sporting the Copper Foilyage along with model Rehmat Ajmal who was seen sporting the Nude Beige as the second IT Girl.

Displaying IT Girl Rehmat Ajmal, International Techinal Consultant Tarek Rizk and L'Oreal Professionnel Local Spokesperson Hareem Farooq 5 (Large).jpg

The event was attended by multiple partnering salons like Meher Najeeb Salon, Toni & Guy South, Aliya Tipu and Annie’s Alle’nora amongst others. The event was also attended by social media bloggers from Karachi along with print journalists and broadcast channels.

In celebration of the finale, the brand team created a space for ‘Salon Emotion’, a new program that has been designed to reinvent the client’s journey in a salon by redefining business and designing the salon in 7 steps. L’Oreal Professionnel is committed to the salon fraternity by bringing such innovative concepts to further push the boundaries of the beauty industry in Pakistan.

The IT LOOKS Roadshows kicked off in Islamabad on 17th April followed by Lahore on 19th April, concluded in Karachi on the 24th of April 2017.