LAHORE  – The much-anticipated debut Mahgul for Al Zohaib Textiles luxury lawn collection is set to launch nationwide from next month May 8.

With 22 unique designs and an additional 2 designs in two distinct colorways, Mahgul Lawn for Al Zohaib Textiles stays true to the fashion houses’ aesthetic and embraces the essence of lawn and its plurality as a pure and simple fabric.

To this end, Mahgul lawn for Al Zohaib textiles S/S’17 speaks of a restrained aesthetic with a more defined sense of design and motifs within a range of refreshing color combinations.

Creative director, Rashid has said “There is a certain insouciant feel in the prints with a down to earth spirit and I hope that comes through in the designs. I have tried not to fuss too much or to reinvent what’s been done for decades but rather I have aimed to introduce a fresh perspective for S/S 2017 Lawn in terms of colours, layouts and original design.

We look forward to launching this new venture with our partners at Al Zohaib, a textile house that is well respected for quality and who have a reputation for innovation. They have a fresh and forward thinking vision for lawn in the future and it fits right in with what we imagine the future of lawn to be. Together, we hope our debut S/S’17 lawn collection introduces a fun and fresh lawn perspective for women.”

“We at Al Zohaib Textiles specialize in producing high quality lawn and have a reputation for innovation, be this within our in house collections or designer collaborations”.

“We are excited to see the response of patrons to the collection and endeavour to present a collaboration which fuses our textile quality and strength with Mahgul’s signature aesthetic.” Said Zohaib Nagda, director at Al Zohaib Textiles.