Mocciani, the premium shoe brand of Pakistan, hosted its first ever bloggers’ meetup in Lahore.

The event was held at the x2 restaurant and was attended by socialites, bloggers and journalists from all over Lahore.

Watch the exclusive coverage by Daily Pakistan here:

Ever since its inception, this was the first time the brand has reached out to its consumers in this fashion.

The event kickstarted with an address from Usman Shah, Brand Manager of Mocciani.

Shah introduced the audience to the brand, its ideology and its commitment. Speaking on the occasion he stated, “The brand is always striving to fulfill its commitment of providing quality products, elegantly designed to suit our consumers. This current initiative is part of our efforts to reach out to you, our consumers, to get your valuable feedback so we can strive further and serve you better.”

The evening was further complimented with a serene and exquisite performance by musicians, followed later on by hi-tea and a chat session.