Lahore – Following the success of their first flagship store in Gulberg Galleria Mall, Pakistan’s leading textile group Nishat Chunian launched their second flagship store for ‘The Linen Company’, in DHA Z-block Lahore, on the 11th of May 2017.

The Linen Company manufactures retail premium, export quality bed linen in Pakistan across a diversity of designs, drawing from elements of minimalism with clean solid colors along with artistically imagined prints across distinctive finishes.


The Linen Company’s second flagship retail space has been designed in line with the brand’s philosophy of that which is more urban chic.  The store houses the brand’s signature linen collections including their bridal collections, luxury hotel collections, fashion bedding and everyday essentials bedspreads.

The Linen Company also introduced their premium Linen Royale collection, which has captured both luxury and extravagance across a design aesthetic celebrating royalty and grandeur.

Speaking about the launch of The Linen Company, Mr. Shahzad Saleem Chairman Nishat Chunian Limited Group has said, “We are pleased to announce the launch of our second flagship store in DHA as it’s a central location for our valued customers. With the expansion of this newly opened store, we aim to offer premium, international quality bed linen. Our collections are based on diverse design inspirations with distinct aesthetics catering to every consumer’s needs providing both luxury and comfort. With this milestone, we are excited to see our vision come to life and look forward to opening up stores nationwide”.