Lifestyle

KARACHI –  Omega celebrates the new Aqua Terra addition to the Swiss watchmaker’s refined new collection of timepieces collection with guest Alessandra Ambrosio.

With Omega’s beautiful new Seamaster collection on display, guests and media were treated to visual feasts, as part of the company’s special celebration of Aqua Terra. The nautical-themed event, which took place in the minimalist splendor of a private Miami villa, included a DJ to give the gathering a casual house-party atmosphere.

The new collection of Aqua Terra timepieces for men and women embraces the spirit of adventure and pays tribute to the brand’s rich maritime legacy, and therefore the ocean played a major role in OMEGA’s new advertising campaign for Aqua Terra, which features Alessandra Ambrosio enjoying an idyllic summer’s day on board an elegant yacht in the Med.

Welcoming the Brazilian model to the event, Raynald Aeschlimann, President and CEO of OMEGA said: “The new watches represent a combination of beauty and precision. Alessandra looks so confident at sea – and it goes without saying very beautiful – so we’re very happy that she is the face of our brand.”

Describing her experience of making the campaign, Alessandra Ambrosio called it “one of the most fun modelling jobs I’ve done ” and went on to say that she loved the new Aqua Terra Ladies’ models: “They have a very classic refined style, but when you look closer you discover amazing feminine details”.

Updated both inside and out, OMEGA has transformed the design of each new Aqua Terra timepiece with an added edge of style and a refreshing new look. The Ladies’ collection features a new symmetrical case design, to achieve a seamless integration with the feminine-styled bracelet; and a range of different dials, including mother-of-pearl, glossy or shimmer effect.

Notable changes to the Gent’s collection include a teak pattern on the dial, which now runs horizontally as opposed to vertically, refined aesthetics and symmetrical case. All timepieces in the Gents’ collection are certified Master Chronometers, tested at the industry’s highest level.

The OMEGA Speedmaster Moonwatch Professional Chronograph comes with a 3-year warranty and will be available in AM: PM by Collectibles.

About AM:PM

AM: PM by Collectibles is another master piece for the luxury industry in Pakistan. It is the idea of the company known as Sonraj. AM:PM is located in the largest mall of Karachi , known as Dolmen City Mall and Safa Gold Mall Islamabad. Every brand at AM: PM portrays prestige and success. The concept of this showroom is to introduce famous Swiss watch Makers. AM:PM is the need of times as it will reach out to the untapped market where watch shops are hard to find by stretching its network across Pakistan.