KARACHI – Pakistan Film Exhibitors Association (PFEA) and cinema owners have announced to end the “temporary suspension” on the screening of Indian films from tomorrow (Monday), December 19.
Zoraish Lashari, Chairman PFEA, told reporters that after thorough discussions with parties concerned, it has been decided screening of Indian films would resume from Monday.
The cinema industry and other stakeholders have been hit hard by the decision to impose a temporary suspension on of Indian films. “A lot of investment has been made in upgrading or building new cineplexes and multiplexes and the business at this time is dependent on the screening of latest Indian films,” he said.
The chairman emphasised that it was a suspension, and not a ban, and explained that local businesses are quite heavily reliant on Indian cinema. Pakistan is the third-largest contributor to Bollywood revenue.
As per a marketing manager of a local cinema chain, 75 percent of the industry’s income comes from Indian movies.
The PFEA had banned Indian films following the Uri attack.