Lahore (Sponsored Content) – With Mother’s Day round the corner, a lot of people start looking at different opportunities on how to appreciate and express love for their mothers. Similarly brands try to devise campaigns which wrap around this occasion to develop an association with Mothers as they play a key role as consumers or influencers.

Usually, an average consumer cannot relate to such celebrations as there is no engagement or gratification. To enhance brand love and develop a stronger association of brands with certain emotions, there is no better way to appreciate a mother’s contribution by making mothers feel loved and appreciated by their own children.


Tang with it’s on-going equity campaign, which is centered around the love of Mother’s Hands, has struck the right cords with the general audience as it gives them a chance to send loving message to their mothers on Mother’s Day itself.

To participate consumers may call a dedicated toll-free number, 0344 888 TANG (0344 888 8264) to record a customized message for their mothers. Once connected, the call will drop automatically in a couple of seconds and the consumers will get a return call within a minute where they can record a personalized message for their mothers. Following this, they will be asked to enter the number where the message is to be sent. Users will also automatically qualify to enter a lucky draw by placing the call and get a chance to win exciting prizes. On Mother’s Day, the recorded message will be sent to the mothers, hence giving a very specialized experience of love and appreciation from their children.

This is an example of a creative and highly involving execution, which is simple but can also work wonders in the long run where a brand goes out of the way to acknowledge the importance of Mothers in the context of our families and society.