Lifestyle

LAHORE – The city is on its path-breaking discovery to making inroads into the growing wants and desires of its people and tapping into different consumer markets all over. Food festivals are on the go along with various categories of theater, arts and entertainment facilitating the likes of people within our vicinity.


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Just recently, the beauty and makeup industry has risen to drastic levels, with individual makeup artists and cosmetic brands springing up in different nooks and corners of Lahore. The increasing debate on the status and importance of beauty and image in our society has now invoked a powerhouse of business-driven visionaries of the beauty industry, national as well as international, to showcase their products and ventures in an ultimate beauty forum encompassing all things beauty, medi, wellness, spa and everything in between.

For the first time ever in Pakistan, such one-of-a-kind beauty forum will be taking place in the country, organized by Pink Lotus (the creative agency). This beauty forum under the name of Premier Beauty Forum (PBF) 2017 will unfold in a 2-day event on the 5th and 6th of May at the famous Royal Palm Golf and Country Club in Lahore. The PBF will house everything one needs to take inspiration from under one roof, featuring all the way from stall displays to live product/service demonstrations, educational workshops to meet-ups with vendors/distributors, media coverage to networking dinners, aesthetic doctors to wellness centers, B2B to B2C platforms, and showbiz celebrities to general public. Also, the special Premier Beauty Runway to be arranged as part and parcel of this event will be showcasing hair and makeup looks for summer 2017.

One of the leading aesthetics of the beauty and skin care industry, Dr Zarqa, will also be conducting a skin care workshop, along with makeup sessions offered by one of the best and multi-talented makeup maestros, Ather Shahzad and many more.

In an exclusive unveiling organized by BM Events on the 5th of April, Wednesday afternoon, the visionary team of Pink Lotus joined its guests and visitors for a cheerfully high-spirited lunch at the L’AUBERGE – Lebanese Restaurant in Faletti’s Hotel, addressing the essence they were to speak for in light of their main event to come about next month.

The Press Lunch Break was attended by many make-up pros, renowned beauticians, brand heads/owners, beauty bloggers, and journalists.

Speaking about the PBF 2017 at the Faletti’s Lunch, Mrs. Sobia Faraz, CEO Pink Lotus said, “At the Premier Beauty Forum our endeavor is to bring the industry together to learn about upcoming trends and spread education regarding latest techniques and product awareness to further accelerate the growth of this incredible sector.

Team Pink Lotus briefing their guests at the Faletti’s Lunch
Dr Zarqa and Shafaq Habib at the Premiere Beauty Forum Lunch at Faletti’s
Amber Liaqat, Sadia Zaheer (Marketing Communications Specialist, Pink Lotus) and Rubea Moghees (left to right) at the Premiere Beauty Forum Lunch at Faletti’s
The ever-dapper hunk behind all the talk and under every spotlight, Bilal Mukhtar, with the gorgeous Natty at the Premiere Beauty Forum Lunch at Faletti’s
Sabahat Khan, Sabina Ali and Ovais Malik – The BM Team at the Premiere Beauty Forum Lunch at Faletti’s
Shahzad Raza shining in his debonair flair at the Premiere Beauty Forum Lunch at Faletti’s

About Pink Lotus:

Pink Lotus is a creative agency that aims to organize and execute any type of event along with marketing solutions. It believes in innovative and fast-track approaches to events and exhibitions.

Team Pink Lotus