PepsiMoji Lands in Pakistan

Emojis have totally changed the way we use to type messages. Without these cute little faces the message seems incomplete. Be it Pakistan or any other country, the addiction for using these emojis in communications is on the rise. Emojis for sure are the universal language for youth, because these Emojis are now more impactful than words. It was definitely time for a youth brand to take over this platform.

When it comes to doing something for the youth, how can Pepsi take a back seat? The brand has left no stones unturned when it comes to advertising platforms. Thus, PepsiMoji was launched. Making a successful launch in Canada, it made Pepsi the first ever brand to have such strong integrated campaign with Emoji. After this brilliant Launch in Canada, PepsiMoji took over the globe. With back to back successful Launches in Thailand, US and other countries PepsiMojis had amazing response from the youth.

Recently, these cute little buddies were introduced in Pakistan, where again Pepsi remained the first brand to bring Emojis for our Youth. The massive roll out for this campaign drived the entire social Media crazy.

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From Facebook to Twitter and all the way to Instagram these Emjois had stories that will make you Laugh. Special moments, fun and relatable stories generated talkablity for the camapign in the country.

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These customized emojis will enable the Pakistani masses to help bring a spark in their daily conversations, whether it be a serious life changing decision or simply a light hearted conversation between family and friends. We also saw some incredible videos on the page. Our personal favorite was the one with Pepsi bottles playing snowballs.

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Pepsi offers you a totally new, fun and trendy way to communicate.  To spark your conversation get some amazing ideas from Pepsi’s Facebook page as the amazing videos and pictures just for you. Visit www.facebook.com/PepsiPK and #SayItWithPepsi

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Ali Zain

Ali Zain

Ali Zain is a member of the staff at Daily Pakistan Global. He earned BS Communication Studies degree from University of the Punjab. His thesis titled "Cultural Continuity and Mass Media: An analysis of leading online newspapers of Pakistan" has been published as a book in Germany. He has also translated David Mathews' book "The Ecology of Democracy" into Urdu. He tweets at @alimaan.