Race for Ratings: Pakistani TV channels’ actual ratings revealed for the first time

Have you ever heard the phrase “XYZ did that on his show just for the ratings?”. Have you ever wondered what ratings really are? Pakistan’s only media rating agency, Kantar Media (Media Logic), provides ratings of different TV channels and programs based on which show is being watched the most at any given time. Kantar Media collects this information through specialized devices installed on televisions in homes throughout Pakistan. These ratings are a basis for advertising tariff and volume, hence very important for these TV channels. However, these ratings have been a mystery to ordinary TV viewers and nobody really knows which shows are the top rated shows of Pakistan.

Not anymore, for the first time we bring you the actual ratings of TV channels and their shows, as reported by the ratings agency.

The graphs below show ratings of different TV channels at different times of the day. These graphs show the average rating of each show in the given time slot. Ratings for weekdays and weekends are shown separately.

* Ratings provided from 25th to 31st January, 2016. Daily Pakistan will be providing similar TV channels ratings for every week from now onward, so stay tuned.

Programs that are aired on weekdays (Monday to Thursday)

Time Slot: 7pm-8pm

image001In the 7pm to 8pm time slot on weekdays, Dunya news received the highest ratings. The show that airs at that time is ‘Nuqta e Nazar’

 

Time Slot: 8pm-9pm

image003In the 8pm to 9pm time slot on weekdays, Geo and Dunya news both received similar ratings, followed closely by Ary.

 

Time Slot: 9pm-10pm (News Hour)
Average rating for all seven days of the week

image005In the 9-10pm time slot, Geo News wins by a wide margin. This is the time when all TV channels show their news hour, Geo news being on top shows that most people prefer Geo’s new bulletin above all others.

 

Time Slot: 10pm-11pm

image007In the 10-11pm time slot, Geo News wins again with ‘Aaj Shahzeb Khanzada k saath’.

 

Time Slot: 11pm-12am

image009From 11pm to 12 am, it seems that people prefer to watch crazy re-enactments of crime stories on Samaa rather than watching ‘Aapas ki baat with Najam Sethi’.

 

Programs that are aired on weekend (Friday, Saturday and Sunday)

Time Slot: 7pm-8pm

image011On weekends, 7-8pm, ‘Sar e aam’ by Ary News wins by a wide margin.

 

Time Slot: 8pm-9pm

image013On weekends, 8-9pm, surprisingly more people watch Dr.Moeed Peerzada on Dunya than Talat Hussain on Geo.

 

Time Slot: 9pm-10pm

image015Geo News wins the news hour spot on weekends too.

 

Time Slot: 10pm-11pm

image017Weekends 10pm-11pm are dominated by Geo’s show ‘Jirga’ by Saleem Safi and another show called ‘Jugnu’.

 

Time Slot: 11pm-12am

image019Who doesn’t like to watch late night crime re-enactments? Those things are addictive, seriously.

 

* Ratings provided from 25th to 31st January, 2016. Daily Pakistan will be providing similar TV channels ratings for every week from now onward, so stay tuned.

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Arva Aslam

Arva Aslam

Arva Aslam is a fashion designer, fashion blogger and a student of MPhil.