PESHAWAR – As almost one million people are set to participate in an initiative to promote tourism in Khyber Pakhtunkhwa under the tagline ‘Rediscovering KP’, hashtag #GozestReturns has been trending on Twitter in the last day or so.

Users seem to be very excited that GoZest is returning with an aim to promote tourism in the largely undiscovered parts of the province under the umbrella of Provincial Youth Assembly.

Sharing scenic routes of the northern areas, users said the initiative would also project a positive image of Pakistan globally.

Some users seemed to have some bigger plans!

This year, Daily Pakistan is a media partner of GOZEST which is Pakistan’s first multiple location, 5-days residential learning, Tourism and Cultural festival where youth from all over the Pakistan and other countries can interact and network with each other and leading personalities from the world of business, development, politics, academia and culture will participate.

Participants will take part in plenary and syndicate sessions, and engage in activities and simulations that facilitate learning of essential skills needed to excel in our challenging local and global environment.