Pakistan

LAHORE – Panasonic Marketing Middle East & Africa FZE (PMMAF) showcased its premium range of kitchen and home appliances at the 11th Masala Family Festival, which ran from 4th- 5th November, 2017, at Expo Centre Lahore.

Panasonic’s quality products displayed at this festival were designed for Pakistani consumers and appeared as a perfect addition for any Pakistani household.

Panasonic’s Kitchen and Home Appliances offer a broad spectrum of microwave ovens, vacuum cleaners, irons, refrigerators, TVs, juicers and blenders, mixer grinders, and more. These appliances assure amazing functionality and durability and boast advanced Japanese technology that provides comfortable life for various households.

The brand has recently launched one of its biggest consumer marketing campaign in the Middle East ‘Makers of Quality. Mastered in Japan.’ which will be rolled out in Pakistan later this month. With this new campaign, Panasonic aims to continue delivering on its century old heritage of Japanese craftsmanship and quality innovations laying emphasis on ‘Japan Quality’.

The brand is looking to further empower its regional customers, by offering products that not only provide comfort, ease, and convenience on a daily basis, but match their premier lifestyle as well.

Mr. Iwai Akira – Director, Middle East Consumer Sales Division, PMMAF, said: “Pakistan is an important market for us, and our commitment is to bring to the market, our premier range of Japan Quality products that possess proven innovations. Our products are very well received in the country by the discerning customers who appreciate quality, and this exhibition gives us the platform to showcase our new range of kitchen and home appliances, that are a right fit for Pakistani homes. Visitors at Masala Family Festival this year will be thoroughly impressed with live cooking demonstrations using our new products.”

Panasonic booth hosted the visitors at Masala Family Festival with exciting activities such as live demonstrations of Juicers, Meat Grinders, Microwave Ovens and Rice Cookers and also raffle draw contest. The winners of the raffle draw enjoyed various brand gifts from Panasonic.

Some of the key highlights Panasonic’s product display at the festival were latest Meat Grinder MK-ZJ3500 & MK-ZK2700, Microwave Ovens – NN-SD681, NN-CD997, Vacuum Cleaners – MC-CG711R149, MC-CJ915R149, Irons – NI-GSE040PTH, NI-P300TRTV, Refrigerator – NR-BS60MSAS and TVs – TH-32D310M, TH-40D310M.

Panasonic has been strongly catering to the ever-changing consumer demands in Pakistan and actions to deliver phenomenal lifestyle experience through its unmatched Japanese quality products which are a reflection of the company’s commitment to endeavor ‘A Better Life, A Better World’ for its customers.

The Masala Family Festival has witnessed a footfall of more than 400,000 visitors in the previous years and was expected to cross this number this year. The festival offered an array of stalls for visitors and a huge kids’ area where more than hundred activities could be performed. The Masala TV celebrity chefs conducted live cooking demos for these large number of attendees.