ISLAMABAD (Web Desk) – The Pakistan Electronic Media Regulatory Authority has directed TV channels to stop running an ‘objectionable  advertisement ’.

Article continues after the advertisement

While taking notice of the increase of public complaints against the telecast of a contraceptive ad on Pakistani channels, PEMRA has directed TV channels and the Pakistan Broadcasters Association (PBA) to review the advertisement, according to a press release issued on Monday, Pakistan Today reported.

“It is pointed out that the advertisement is generally being perceived as indecent, immoral and in sheer disregard to our socio-cultural and religious norms,” PEMRA said.