ISLAMABAD (Web Desk) – The Pakistan Electronic Media Regulatory Authority has directed TV channels to stop running an ‘objectionable  advertisement ’.

While taking notice of the increase of public complaints against the telecast of a contraceptive ad on Pakistani channels, PEMRA has directed TV channels and the Pakistan Broadcasters Association (PBA) to review the advertisement, according to a press release issued on Monday, Pakistan Today reported.

“It is pointed out that the advertisement is generally being perceived as indecent, immoral and in sheer disregard to our socio-cultural and religious norms,” PEMRA said.