RAWALPINDI – Pakistan International Airlines (PIA) has officially introduced a new livery on its aircraft after retaining the old design for almost ten years.

An artistic insignia of Pakistan’s national animal Markhor (Ibex) will be printed on national flag carrier aircraft’s tail and engine.

“This is the first brand change in 10 years. Markhor is our national animal which can be found in the mountainous regions of Pakistan,” said PIA spokesperson Mashood Tajwar.

The power of attitude and altitude come together in PIA’s Brand Story!

The power of attitude and altitude come together in PIA’s Brand Story! #NewPIA #PIA #BrandStory

Posted by Pakistan International Airlines on Friday, April 6, 2018

Meanwhile, Adviser to the Prime Minister on Aviation Sardar Mehtab Ahmed Khan formally inaugurated the new livery and the portrait of the Markhor on Friday.

Senior officials of the PIA and Civil Aviation, including Secretary Aviation Irfan Elahi, PIA President and CEO Musharraf Rasool Cyan, COO Zia Qadir, CCO Bilal Munir Sheikh, Chief Technical Officer Amir Ali and HR Chief Asma Bajwa, were also present on the occasion.

New planes will also be introduced at the inauguration of Islamabad International Airport on April 20, according to the PIA spokesman.

Mr Cyan said the PIA management will be upgrading the level and standard of facilities it offers.

“I appreciate this effort of rebranding the airline’s image. Markhor is the national animal, it is a fighter and does not lose heart in hard times,” said the adviser on aviation.

Meanwhile, the first mock flight of PIA’s Airbus A320 has landed at new Islamabad International Airport today (Saturday).

The flight PK-9001 took off from Benazir Bhutto International Airport at 12:30 pm and landed at the new airport at 1 pm, carrying nearly 250 family members of the national flag-carrier’s employees.

PIA president and CEO Dr Musharraf Rasool Cyan was on board to assess the operational ability of the new airport.