Technology

DUBLIN (Web Desk) – US computer game company Activision Blizzard, which produces World of Warcraft and Call of Duty, is buying King Digital Entertainment, the creator of Candy Crush.


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The deal is worth $5.9bn (£3.8bn), the BBC reports.

Activision said in a statement the acquisition would make it a global leader in interactive entertainment across mobile, console and PC platforms.

The Call of Duty series is one of the world’s bestselling console games.

Candy Crush is among the most popular games on mobile devices.

A person plays on his tablet with Candy Crush Saga games developed by British King Digital Entertainment, on March 6, 2014, in Lille, northern France. The game is free, but players can pay for in-app extras to help them pass up through its more than 500 levels. Millions of commuters, teenagers -- even pensioners -- clock in daily to test their skills at the game, which involves lining up tiny pieces of colored sweets to make them vanish from the screen of their computer or mobile phone. AFP PHOTO PHILIPPE HUGUEN        (Photo credit should read PHILIPPE HUGUEN/AFP/Getty Images)

Video game publishers are switching from the physical sale of games to digital growth as consumers move from consoles to playing on smartphones and tablets.

Activision Blizzard’s chief executive Bobby Kotick said that the company wanted to broaden its reach and appeal to a larger demographic.

He said that 60% of King Digital Entertainment’s players were female, and that no games console or hardware, besides a smartphone, was needed to access its games.