LAHORE – Canon Pakistan launched 5D Mark IV camera here today with its business partner in Pakistan MBM International in a local hotel in Lahore.

Canon, a leader in digital imaging solutions, has launched the EOS 5D Mark IV DSLR camera, the next generation of the popular and versatile 5D series of Canon professional DSLR cameras.

“Canon’s EOS 5D series of DSLR cameras has a history of being at the forefront of still and video innovation. And today, we add to this family of cameras the EOS 5D Mark IV– the first in our 5D series to offer 4K video and built-in Wi-Fi and NFC connectivity,” said Mahmood Naqvi, Managing Director MBM International, Canon official distributor in Pakistan.

Country Manager Canon, Mr Sarshar Ali said, “we are taking the art of photography to the next level with the launch of our outstanding cameras. These cameras have been superbly manufactured to give the matchless performance and are capable of capturing even the minutest details of any scenario with utter perfection.”

The leading photographers of Pakistan were also present at the event.-PR