Daraz-Kaymu announce merger

KARACHI: Daraz and Kaymu, the two leading e-commerce players of Pakistan, have joined forces to enhance their service to customers and sellers, and accelerate growth.

Both platforms will remain active with their current brand names, but the new entity, Daraz Group, will integrate all operations under one roof, says a press release.

Daraz and Kaymu have built unique expertise in the e-commerce sector, and the decision to merge the two entities will give the group complete ownership of e-commerce market in Pakistan, it said.

Daraz will continue to operate as a B2C (Business-to-Consumer) marketplace for products, with premium fulfillment and value-added services to help professional sellers scale their business. The company will also continue to provide its customers with 7 day return policy on a wide range of products from local and international brands.

Kaymu will continue to operate as an open marketplace for smaller businesses and individuals to interact directly with customers through a community-based trading platform.

Ali Zain Sheikh, Managing Director Kaymu Pakistan, said: “We are very excited to start building an integrated platform with our colleagues from Daraz. By uniting Kaymu’s expertise in C2C and Daraz’ best-in-class B2C operations we will be able to achieve more together than we could ever imagine individually.”