LAS VEGAS – South Korean electronics manufacturer, LG, unveiled the world’s first 65-inch rollable Organic Light Emitting Diode (OLED) 4K TV that rolls up and stores itself away like a poster at Consumer Electronics Show (CES) 2018.

“It can be rolled up and hidden when not in use, and the small size of the rolled-up screen means that it can be more easily moved and stored, allowing for better space utilization, something existing displays can’t deliver,” the company explained, in a statement.

OLED technology, which is widely used in displays and smartphone screens, offers crisp images to consumers. Additional details about the prototype 65-inch rollable screen, such as its potential availability for consumers, have not been revealed.

The rollable display is certainly an improvement over an earlier prototype LG showed two years ago that was only 18 inches in size and had a 1,200-by-810 resolution.

The TV would sink down just enough to shift its aspect ratio from 16:9 to the cinematic 21:9, meaning you can enjoy your ultrawide movies without the need for any black bars at all with the press of a button.

With another press of the remote control, the panel sinks even deeper into its base box, leaving only a wide strip at the top that can be used to show smart home information, music controls, or whatever other ambient updates you want to see.

There’s no price available yet as this is still only a prototype.