BEIJING (Web Desk) – Apple’s popularity within China shows no sign of slowing, after more than 7m new iPhone 6s and 6s Plus models were activated within days of going on sale, new data has found.
More than 5.5m iPhone 6s units and 1.63m iPhone 6s Plus phones were activated by October 11, after the new iPhones went on sale at the end of September, according to Chinese data monitoring firm TalkingData.
The iPhone 6s sale marked the first time China acted as a launch country for the new generation of phones.
Previously, customers in China had to wait several weeks or months before the new models were approved for sale.
The phones swiftly shifted more than 13m units within three days of availability, easily surpassing last year’s 10m models within the same period. Of the 13m sales, China is estimated to have accounted for between 2 and 2.5 million unit sales, meaning non-China sales rose by between 5 per cent and 10 per cent, according to analysts FBR & Co.
The phenomenal popularity of the iPhone in China is particualarly interesting when viewed against the cooling wider market – smartphone sales in the country fell for the first time in August by 4pc year-on-year.
TalkingData claims the number of activated iPhone 6s phones actually fell slightly compared to figures for the iPhone 6, witnessing a drop of 14.6pc.
Of all the iOS devices within China, the iPhone 6 is the most popular, it said, accounting for around 23.8pc of all devices, followed by the iPhone 5s at 18.8pc and the iPhone 6 Plus at 16.9pc. The iPhone 6s edged into the top 10 devices at number eight, equating to 1.8pc.
Native brands including Huawei and Xiaomi are also extremely popular across the country, and are proving stiff competition to more established brands including Samsung, Microsoft and BlackBerry.
Google’s Android operating system was running on 78pc of smartphones in China during August, compared to Apple’s iOS system’s 19pc, according to Kantar.