OPPO strengthens its position in Pakistan with new F5 launch

  • Revamps its brand slogan to read ‘The Selfie Expert and Leader’
  • Also introduces Sidharth Malhotra as the new brand ambassador in addition to Deepika Padukone
  • Pakistan’s Sarfaraz Ahmed and Hasan Ali will be the One-Day Celebrity Shop Managers on the 1st sale activity on Nov 11
Technology

KARACHI – OPPO Mobiles launched their brand-new OPPO F5 in Pakistan on Wednesday.

On the sidelines of this event, OPPO announced a new brand slogan – ‘The Selfie expert and leader’ consistent with its accomplishments in the Pakistani market. With its presence in 30 Global Market places, now OPPO products and services are appreciated and widely experienced by over 200 million young consumers across the globe.

The F5 is the brand’s first FHD+ full screen display model in Pakistan, featuring the groundbreaking A.I. Beauty technology – a technology designed to personalize beautification for subjects on a selfie image. The A.I. Beauty technology will take selfie photography to a whole new level of quality.

Furthermore, OPPO also announced F5 6GB and F5 youth version which will be launched in December 2017.

Priced at PKR 31,899, the F5 will go on sale from November 11th 2017 and will be available across country.

OPPO would kick start the first sale activity along with the inauguration of OPPO’s biggest outlet in Fortress Stadium, Lahore. The Captain of the Pakistan cricket team, Sarfaraz Ahmed and the No. 1 ODI Bowler of the world Hasan Ali would be the One Day Celebrity shop Managers for the event.

OPPO also announced a new brand ambassador, youth icon and Bollywood superstar, Sidharth Malhotra who would be joining the current ambassador – Deepika Padukone.

George Long, CEO OPPO Pakistan, said: “OPPO always creates factors to win consumers’ mind and hearts. It’s not about technology anymore, because the Smartphone is a gateway to new experiences. We are focused yet committed to constantly looking for the ways to intersect technology, content and services to empower consumers to accomplish more. New OPPO F5 is a revolutionary selfie expert phone equipped with artificial intelligence (AI) introduced first time in Pakistan.”

OPPO’s new brand ambassador Sidharth Malhotra said, “I am very excited to be a part of the growing OPPO family. I’m very impressed with the A.I.Beauty Technology, taken by the OPPO F5 especially selfies. I was awestruck by how natural my selfies now look and it is amazing how OPPO has identified the nerves of the Pakistan youth and the trend – Selfies.”

The new brand slogan, ‘The Selfie Expert and Leader’, represents OPPO’s mission of offering the best selfie experience to young consumers and leading the category. OPPO has been an expert and a continuous leader of Selfie technology in the industry – from introducing the first Built-in Beautify Software in 2012, first brand to introduce a 206-degree rotating camera phone in 2013 (N1), first brand to launch Selfie focused phones to offering a 120-degree wide-angle group camera function for group Selfies (F3). And now with the launch of the OPPO F5, it further strengthens its leadership in the Pakistani market.

OPPO ranked 2nd bestselling smartphone in Pakistan

The revamp also represents brand’s popularity amongst the youth. It is the youth’s first choice when it comes to Selfie phones.  More than 20 crore young people are using OPPO phones globally. The brand’s marketing and brand activities are also youth focused and targeted towards platforms that are popular within the youth: Sports, Fashion and Entertainment. OPPO’s roots are also deeply imbedded in the Pakistan Smartphone market. The brand employs local staff (over 99% Pakistan smartphone market offers customized products for the Pakistan audience. It is focused on offering a perfect and excellent Selfie Experience to the Pakistan youth.

The brand’s performance has also been reported by credible third-party organizations. A latest Nielsen report (July 2017) basis consumer feedback, also states that one of the most important purchasing factors for a smartphone is a good selfie camera and the first brand coming to a consumer’s mind when talking about good selfies is OPPO. (Top of mind awareness – 39%).

OPPO also unveiled an all new TVC that features Sidharth Malhotra, opposite Deepika Padukone.

Facial and Fingerprint Unlock

The new F5 comes with Facial Unlock, the new face recognition technology that will recognize its user and unlock the phone. If the user prefers to use the fingerprint unlock function, the fingerprint reader is now on the back of the phone, giving way to a full front screen.

Updated operating system with powerful hardware

OPPO’s Color OS 3.2, together with 4G RAM + 32GB ROM memory gives the operating system a much smoother user experience. A triple slot tray supports two Nano cards and one TF card simultaneously. The Octa-core CPU processor uses less energy, produces less heat while giving a higher performance speed (40% increased performance compared to the previous Color OS versions).

The F5 battery life is exceptional, thanks to the 3200Ah battery and the Continuous Optimizing technology which manages the apps running on the device, allowing the user up to 12 hours of continuous use (in a simulated test).

Other Unique Features

OPPO F5 also has some special features for the consumers such as Game Acceleration specially targeted at Gamers. This feature will offer a smoother game experience apart from optimizing the game display configuration to fully utilize hardware resource, This will also ensure minimal disturbance while gaming with incoming calls being shown in the form of a banner and not interrupting your game.

The O-share file sharing technology is 100 times faster than Bluetooth – 8 to 10 pictures (3MB each) can be transferred between OPPO phones within 1 second.

Another feature that will ensure you have a smooth experience is the Split Screen feature which means easy multi-tasking – chat, listen to songs or surf social media.