LAHORE (Staff Report) – Pakistan Telecommunication Company Limited (PTCL) on Friday signed a strategic agreement with ZTE Corporation to set up a Joint Innovation Center (JIC) on Big Video in Pakistan.
The JIC is a key initiative of PTCL and ZTE for Smart TV development, empowering PTCL to provide high quality video services to customers on TV and mobile devices.
The Joint Innovation Center, first of its kind in big video services in Pakistan, will allow both PTCL and ZTE to share resources, exchange knowledge and tap into potential of the latest available technologies. Now PTCL would be able to further enhance its Smart TV offering, bring in more value and provide new, value-added services to customers.
The MOU was signed by Adnan Shahid, Chief Commercial Officer PTCL and Frank Fang, Vice President Multimedia Product & Services ZTE.
The agreement will also serve to strengthen the PTCL digital ecosystem based on video Solutions and support the convergence of the PTCL ICT infrastructure to counter emerging Over The Top (OTT)
technologies and improving competence and innovation levels with an eye on future planning.
This partnership will establish a process of research and development which would lay down an operation model for PTCL to create the best experience for customers in terms of Smart TV usage in addition to offering superior services such as 4K Ultra High Definition TV.
In his comments, Adnan Shahid, Chief Commercial Officer PTCL, said JIC in Pakistan will enable to provide new and innovative video services in Pakistan with local research and development to meet local, cultural and digital requirements.
Zhu Jinyun, Senior Vice President Cloud Computing & IT ZTE, said the company is pleased to see PTCL using its platform to offer live TV and videos to its customers.