DUBAI – A Dubai-based media firm has broken the Guinness World Record for the longest selfie stick.

ITP Live, the social influencer division of ITP Media Group, broke the official record on Wednesday night for the “picture taken with the world’s longest selfie stick”.

The record was broken at the official ITP Live launch party at the Viceroy Palm Jumeirah Dubai hotel, the Gulf News reported.

The title had previously been held by Blasteem’s Matt & Bise, two Italian bloggers who created a selfie stick measuring 15.57m.

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ITP Live beat the record with a selfie stick measuring a whopping 16m with the record-breaking selfie captured by a Samsung Galaxy S8.

“The Selfie stick adhered to the guidelines breaking the current record title. As the global authority on record-breaking we are always happy to see such great feats in the UAE and be a part of these astonishing events,” said Samer Khallouf, the official adjudicator from Guinness World Records.

The party was held to unveil the media firm’s new division “ITP Live,” which represents social media influencers in the region.