Atif Aslam has refused to promote his latest song “Sehmi Hai Dhadkan” from the forthcoming Bollywood film Daas Dev, according to its producer Sanjeev Kumar.
“Atif said he will do it, but it hasn’t been done. I’m not sure why he isn’t taking part in the activity, but, as a producer, I see that work promised hasn’t been executed,” Kumar said in a statement. “Sehmi hai dhadkan” was launched on February 22 as the first song from Sudhir Mishra’s film Daas Dev, a contemporary and a modern take on Sarat Chandra Chattopadhyay’s novel Devdas.
https://www.youtube.com/watch?v=6BxjYvg9KMw
Earlier this month, politician Babul Supriyo asked for a ban on Pakistani artistes working in the Hindi film industry and it was approved a few days ago.
He had also objected to the song sung by Rahat Fateh Ali Khan for the film “Welcome To New York”:
https://www.youtube.com/watch?v=anxOgp8cWgE
This was Rahat’s response. RESPECT!
https://twitter.com/RFAKWorld/status/965977113223487490?ref_src=twsrc%5Etfw&ref_url=http%3A%2F%2Findianexpress.com%2Farticle%2Fentertainment%2Fbollywood%2Frahat-fateh-ali-khan-on-welcome-to-new-york-controversy-5073715%2F
Sanjeev Kumar said, “Normally, such statements are made by fringe groups. When a minister says it, it leaves an impact on more people. But we needed Atif for this song. He has 20 million followers on social media. Imagine the kind of traction we would have got had he promoted it.”
Daas Dev stars Richa Chadha, Aditi Rao Hydari and Rahul Bhat.
It releases on March 23.
