ISLAMABAD – Recently, hashtag #ExtremistPakistani trended on Twitter and it was related to the latest advertisement campaign by Coca Cola company.
Later, Pakistan Electronic Media Regulatory Authority (PEMRA) had fined the multinational company with a ban on their ‘Extremist Pakistani’ TVC. The content of the ad implies that most Pakistanis are ‘extremist’.
A few days ago, Coca Cola company had released their latest ad on television and reacting to it, singer cum politician Jawad Ahmad had tweeted: “The new #Coke Ad is an ugly interpretation of the word ‘Extremism’. It shows how low can the marketing of a brand stoop to, just to make more money.
It is dumb & immature of the marketing team of Coke to use such a highly socially sensitive word so non-seriously just to sell their bottles.”
Several people had commented on Jawad’s post, mixed reactions were being seen. Let’s have a look at some of the comments:
https://twitter.com/aadeelasif/status/1155495519667535877
https://twitter.com/arif_hussainy/status/1155783544918171648
https://twitter.com/SanaBuk22743387/status/1155522103946481664
https://twitter.com/adil_malix/status/1155759796542418944
On July 301st, Pakistan’s Electronic Media Regulatory Authority had ordered: The Ad not be run on television or the radio until they review it. The Authority stated in their notice that they had gotten many complaints against the Ad and that, “the content of the advertisement is not only offensive but also tantamount to demeaning Pakistanis, as a nation.”
Here is the statement issued by PEMRA:
At the moment, it is not clear that according to what clause PEMRA had banned the Ad. The Authority will make it clear when the Ad is reviewed and the controversial content is omitted.
Stay tuned to Daily Pakistan Global for more updates and news.
