KARACHI – Pakistan International Airlines (PIA) has introduced the executive economy class for its various routes, in a bid to attract Globetrotters as part of its unannounced rebranding strategy.
The passengers travelling through national flag carrier to or from Manchester, Birmingham and Kuala Lumpur can now avail the facility of executive economy class where they can reach their destination in luxury seating with extra leg space.
https://www.facebook.com/PakistanIntAirlines/photos/a.746622075366820.1073741831.114644971897870/2040900045939010/?type=3&theater
The passengers will be served Business Class Cuisine, extra baggage allowance and a dedicated check-in counters as so they can have a feel of Business Class at reduced fares.
https://en.dailypakistan.com.pk/pakistan/pia-aircraft-features-markhor-insignia-in-redesign-strategy/
Previously, PIA had introduced the executive economy class for Jeddah and Madina bound flights to and from Pakistan for the convenience of its Umrah passengers, however, the destination list has now been expanded.
