KARACHI – Pakistani singer Komal Rizvi has added another feather to her hat as she entered the skincare world with three products under the banner of Truly Komal.
The singer had shared that she has been “obsessed with skincare since childhood. When my friends would be saving up for bags and shoes, I’d be saving up for expensive creams,” said Rizvi.
She had further added that she has an obsession with face oils, creams, serum and even body and hair products.
The idea to start her own brand came from the inability to find good quality and decent priced skincare products in Pakistan. “I realized that I could only get all the good and premium quality skincare products from abroad and that too for Rs10,000 and Rs15,000, which is ridiculously expensive,” said Rizvi.
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“However, if you buy local skincare products available in Pakistan they all have bleach, mercury, lead, toxins and other harmful ingredients in their products.”
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Rizvi has put forward a range of products that were carefully designed in Spain specifically for Asian skin. This range includes moisturising cream, glow serum and sunblocks. “These are all halal products and are 100% cruelty-free,” she explained. She visited chemists in Canada who helped her formulate the products.
She added that her main agenda behind launching this range was to make an economical product for all Pakistanis while serving European quality and standards to everyone.
“For the first time in Pakistan we have launched a stem cell technology serum,” said Rizvi. She explained that stem cells only target problem areas and treats them. The glow serum is supposed to improve collagen production, prevents toxicity and fine lines.
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The most expensive product of Komal’s makeup line is her moisturizing cream. The cream is said to hydrate and nourish the skin with antioxidants and protect it from the environment.
She has also launched a sunblock that promises to blocks 98% of the harmful UV rays, hydrates and protects one from pigmentation, early wrinkles and brightens the complexion upon every application.
The range is available all over Pakistan in selected stores and salons. You can also visit www.trulykomal.com and place an order.
