Power crisis and electricity shortage are one of the major issues that have rapidly consumed our country over the past few years.
Keeping this in mind, as always Pepsi started their “Liter of Light” campaign again this year in order to help light up lives in villages and towns that are covered in darkness.
Celebrities all over Pakistan came forward and joined hands with Pepsi in order to support this tremendous movement called “Eyes Closed for Light” by posting a picture of themselves with closed eyes with the hashtag #EyesClosedforLight. For every picture posted, Pepsi would help in lighting up one life. They further tagged three of their friends to carry the cause forward.
Shahbaz Taseer, Muniba Mazari, Aiman Khan, Amna Baber, Reham Khan, Hina Butt, Tapu Javeri, Sarah Khan, Imran Abbas, Mawra Hocane and many more posted their pictures in support.
This great initiative portrayed by Pepsi was not only appreciated but also widely supported by millions of people in Pakistan that took part in this campaign and posted their pictures as well.
It is highly important for corporations all over Pakistan to take part in movements like these that help in solving crises and issues in our country. The most important thing that we can do for Pakistan currently is to support it as much as we can.
The Pepsi Liter of Light campaign demonstrates how the sentiment of courage and altruism is very much present in our nation and how people all over Pakistan are willing to help each other out in any way possible.
So encourage Pepsi in order to help Pakistan by posting a closed eyed picture of yourself with the hashtag #EyesClosedforLight and tag your friends to do the same. Be a part of this outstanding movement and help in changing the lives of million of Pakistani’s living in darkness.