KARACHI – Dettol Pakistan collaborated with Sharmeen Obaid Chinoy Films and Waadi Animations, for the upcoming film 3 Bahadur – Rise of the Warriors to give fans a chance to attend the premiere of Pakistan’s first full length animated film.
The collaboration was announced on the trailer launch, after which Dettol kicked off an exciting campaign nationwide to include as many people as possible. The brand gave opportunities to children all over Pakistan not only to meet their favorite Bahadur but watch the movie before it releases nationwide.
This inspiring initiative by Dettol brought together approximately 50 winners of ‘Golden Tickets’ from all over the world on Thursday to attend the movie’s premiere at Karachi’s Nuplex Cinemas.
This campaign by Dettol was run through three platforms:
- Golden tickets were hidden inside the soap bars. Those who found their tickets in packing were also given vouchers for Mcdonalds and popcorns
- Social media followers of Dettol Pakistan were encouraged to do one good deed or take an initiative as was taken by the Dettol Warriors. They were told to make a video and share it with Dettol Pakistan.
https://www.facebook.com/DettolPK/videos/1097600487071900/
- They were given out on ‘Jeeto Pakistan’
https://www.facebook.com/DettolPK/posts/2203750329864891?__tn__=-R
This initiative by Dettol Pakistan not only gave a chance to the selected winners to be part of the limelight and watch the movie before it is released for nationwide screening but also promoted a positive behavior for individuals and environment.
The last of the trilogy, this film is set to hit the big screens on December 15, 2018. It features the voices of Mehwish Hayat, Fahad Mustafa, Sarwat Gillani, Nimra Bucha, and Behroze Sabzwari.
https://www.youtube.com/watch?v=zHZK0BOB6JY
